How to get the highest grades for the Campaign unit

For working smarter!


To get the highest marks for the Learning Objectives for this unit you need to:


Learning Objective 1
Understand the nature and purpose of campaigns.

• You need to undertake a well-focused and wide-ranging investigation which produces a good quantity of relevant material. (Research at least three campaigns).
• Then compare the nature and purposes of campaigns, giving a wide range of examples. (12-15 marks)

Learning Objective 2:
Be able to prepare a campaign

• You should generate inventive ideas and explore them thoughtfully.
• Show a disciplined approach to the planning process with clear awareness of time constraints.
• Produce substantial and well detailed documentation.
• Demonstrate efficiency in gathering resources.

Produce imaginative campaign materials to a good standard. (in a least two forms of media.) (15-20 marks)


Learning Objective 3:
Be able to conduct a campaign

• You need to manages or contribute to the management of a campaign efficiently, fulfilling objectives and working effectively within time contraints.
• You should always collaborate positively with others.
• Only need very occasional support and guidance.  (12-15)
  

Learning Objective 4:
Be able to moniter the preparation and conduct of a campaign

• You should monitor your progress throughout the development and management of your campaign with regularity and care. (Comment on it  progress on your blogs.)
• Make consistent use of the results of your work to refine ideas and outcomes, showing good understanding of your work's strengths and weaknessess. (That is, constantly evaluating your work).  (8-10 marks)

Remember these grades are from Band 3, the top grading band to aspire to. They fall from there.