Campaign - what you must cover in your blogs or porfolio folders

You need to keep detailed notes of all your ideas, plans, decisions and records of meetings you attend as well as anything you produce and any documentation you create while producing it.

Keep all your work in either blog or portfolio folder form.

You will be assessed on:
LO1: your investigations into the nature and purpose of campaigns
LO2: the planning of your campaign
LO3: the documentation of the running of your campaign
LO4: the monitering and review process of your campaign.

On completion of all your work for this unit you will be given two marks: Mark A and Mark B.

Mark A will be awarded on the basis of your Blog/Portfolio Folder and Mark B will be awarded on the basis of your teachers' observation of how you worked. The two marks will be added together for your final mark for this unit.

Useful Websites for help with punctuation and expression

http://www.world-english.org/
http://www.a4esl.org/a/g.html
http://www.ego4u.com/en/business-english/communication
http://english-test.net/
http://www.move-on.org.uk/practicetestsResults.asp


The Bristol University website is good for explaining various punctuation marks and for exercises in your understanding of them.
Click here for help with punctuation and expression

Scene: investigation into creative and media employment roles and opportunities in London

Scenes Learning Objective 1: understand the range and types of creative activity in a chosen region.

To achieve band 3 (the highest grade):
 you will need to carry out a wide-ranging and well-focused investigation into creative and media activity in London.

You should provide a well-organised and thorough summary of creative and media activities in London with detailed evidence and well labelled examples. You should aim to use predictable and less predictable examples.

Example activities -
Create an A3 sized collage of the various types of creative and media activities available in London for 16-19s. If the images do not fully explain themselves, label them so that they are clear. You should find images from the Internet or from newspapers and magazines. You could later make a jpeg out of your work and upload the result on your blog.

For 'detailed evidence' you could make a few profiles of some of the activities on that you highlighted in your collages on your blogs or on A4 paper. For example, you could give the activity's locations, costs including discounts, ease of access for the disabled, travel costs, etc.. This will add the detail about these creative media activities that you need to get the higher grade.

Scene's Learning objective 2 calls for a brief investigation into employment roles and requirements in London.

 To get the highest band 3 grade you will need to:

Undertake a wide-ranging and well-focused investigation into opportunities for employment in the creative and media in London.

 Provide a well-organised summary of a range of jobs in the creative and media sector in London with substantial and detailed information of both the expected and less predictable examples.

 how detailed knowledge of the qualifications needed for the type of jobs available.

Example activity
As if for a newspaper or a magazine create a top 20 or top 30 creative and media employment opportunities list with brief examples of:

• the creative or media job
• the skills and qualifications needed to get this job
• its likely income. 

This could be presented as a chart with three boxes, etc.

See the accompanying post for the link to the Guardian's job page for Creative and Media.

Research link for job opportunities in Creative and Media in London

Click here for the link

How to get the highest grades for the Campaign unit

For working smarter!


To get the highest marks for the Learning Objectives for this unit you need to:


Learning Objective 1
Understand the nature and purpose of campaigns.

• You need to undertake a well-focused and wide-ranging investigation which produces a good quantity of relevant material. (Research at least three campaigns).
• Then compare the nature and purposes of campaigns, giving a wide range of examples. (12-15 marks)

Learning Objective 2:
Be able to prepare a campaign

• You should generate inventive ideas and explore them thoughtfully.
• Show a disciplined approach to the planning process with clear awareness of time constraints.
• Produce substantial and well detailed documentation.
• Demonstrate efficiency in gathering resources.

Produce imaginative campaign materials to a good standard. (in a least two forms of media.) (15-20 marks)


Learning Objective 3:
Be able to conduct a campaign

• You need to manages or contribute to the management of a campaign efficiently, fulfilling objectives and working effectively within time contraints.
• You should always collaborate positively with others.
• Only need very occasional support and guidance.  (12-15)
  

Learning Objective 4:
Be able to moniter the preparation and conduct of a campaign

• You should monitor your progress throughout the development and management of your campaign with regularity and care. (Comment on it  progress on your blogs.)
• Make consistent use of the results of your work to refine ideas and outcomes, showing good understanding of your work's strengths and weaknessess. (That is, constantly evaluating your work).  (8-10 marks)

Remember these grades are from Band 3, the top grading band to aspire to. They fall from there.