Evaluation for Scene - your 16-19 old leaflet and the work that led upto it

You need to write an evaluation for your work on Scene.

Cover the following in your evaluation:

1. Briefly explain the research that you carried out for Creative and Media on London's South Bank.
2. Explain how you tried in your leaflet to reach your 16-19 year old target audience through language, images, choices of fonts, layout, etc.
3. Consider the effectiveness of your choices of software, and the process of designing and producing your leaflet.
4. Examine the results of the poll/surveys on your blog sites to evaluate the effectiveness of your leaflets by people of your age.
5. Consider what you would have done differently if you were to carry out this task again. ( For instance, further research, a different layout, another design programme, setting yourself smarter targets for work in class, etc.)

We will finish this work on the first week back in the New Year.

For Scene: Create a Creative Media Guide for 16-19s on The South Bank

Your printed guide should be between four and six pages ( six sides if in columns). Depending on your skills you could produce this from the brochure feature in Apple's Pages, Fireworks, Adobe Photoshop, or any application on the Macs that enables you to produce a professional looking guide.

This is writing to inform, and it should inform your 16-19 year old audiences of creative media activities and events on London's South Bank. You will not be able to state everything so select the five or six activities and venues 16-19s would like to visit most.

The Guide's Features - you need a catchy title
Your guide's writing style
Ensure that this will appeal to your target audience. Imitate the style and tone of other guides who try to attract this audience.
The images in your guide
Examine how similar guides use images and graphics to gain their audience's attention and aim to do the same for your guide.
Your guide's tone
Consider the tone you want to create with your guide. Will it be fun, with bright colours and images or would it be better with a calm, relaxing tone?
The content (activities/venues) in your guide
You will need a select a varied number of activities/events. In your guide select what you think is most important to inform your target audience about: it could be issues such as the time of year, cost, availability, enjoyment, risks, and, if you need them, mini reviews, etc.

Remember that your 16-19 target audience should influence every decision you make!

Now
Carry out some audience research for pages of your guide by conducting a "Poll".

Post a few pages of your guide on your Blogs so your classmates and others from the Internet can judge the effectiveness of your work.
Add the Poll Gadget to your Blogs so others can vote on the effectiveness of your guide for 16-19 year olds. Ask a question or two on whether your guide would appeal to its target audience. Invite comments on your blog on what people like about your guide -or how it could be improved.

Photos of the London South Bank Visit for Scene from 25th of November 2009

Click on the images to enlarge

SCENE: The South Bank Visit and Attractions for 16-19s

Click on the map to enlarge

Keep an eye out for the dates of festivals and for special deals/offers. Collect the attractions' leaflets and ask what they do to attract the 16-19 year olds audience.

Bring a camera or camera mobile phone to record your day!

Here's a couple of links for finding out about creative media venues:

http://www.southbanklondon.com/page/whatson/

http://www.spoonfed.co.uk/london/area/southbank-75/

Bring a bag or knapsack to collect leaflets on the trip. Pick up more of the attractions leaflets than you need as you can share them with your classmates.

We will meet outside Burgerking at Charing Cross before 10.30 A.M. A regular meeting point during the day on the hour will be outside the British Film Institute ( The BFI).

Remember to post your research on what is going on in your local area on your blogs. I'm checking and noticing that some of you have either not posted it or have not posted enough. Be careful here as this will affect your grade for this unit. You will need this research for making comparisons later on when you evaluate your four page booklets on The South Bank's attractions for 16-19 year-olds.

New Unit: Scene - this means all of the creative and media activities for 16-19 year olds in your area

Task One:  research

Find a copy of your local newspaper or go to its website, i.e. News Shopper, and find out how for the last week how you would access ( cost, transport, times, audiences) the following activities in your area:

1. The screening of a film

2. An art exhibition

3 A play or theatrical performance

4 A live music performance

Post what you have found out on your blog.

Now cast your net wider and find out what there is in your area for the 16-19 age range

Research

Study the "What's on" section of local newspapers and magazines and focus on the 16-19 age range.

Look on the internet for local arts organisations that may promote activities for 16-19 years olds.

Make a list of major venues in your area and visit them, asking for information about upcoming shows, exhibitions, performances, presentations. (Again, for 16-19 year olds)

Go to places where public information is available such as on public notice boards and at public libraries or tourist information centres. Make enquiries about leaflets and flyers.

Talk to people who earn their living by being creative and about where they present their work.

Don't forget this College. What's going on here on both campuses. Consult the drama art and music departments. ( It fits in well with the target audience age range!)

From Creative and Media , the student textbook, page 15

Create blog posts from your research

 

Task 2

Carry out a survey into opportunities for employment in the creative media in your local area.

 

Investigate employment roles and requirements in your local area for creative media. Give a detailed, organised summary of expected and less predictable examples. Add to your summary the qualifications needed for the type of jobs available.

 

 

English Oral Task for Functional Skills

Oral work: presenting information in a wide range of contexts

As part of the job selection process for a creative media company, prepare a presentation for the whiteboard in which you give a formal presentation of your work on Artefact . You can use your blog and/or hard copy materials you have produced.

The skills you need to show are in the bullet points below:

In your presentation aim to convince your prospective employer of the following:

• explain your ability to carry out independent research (two examples)
• your ability to modify your work as you work creatively (one/two examples of changes of mind and improvements)
• being creative - show your ability to create a new arefact and what it represents (examples)
• How you tried to target a particular audience by promoting an artist in your CD covers. ( explain through your CD cover and posts on it)

You have until next week to prepare your presentation.

Creative Media English Functional Skills

http://www.edexcel.com/quals/func-skills/english/Pages/resources.aspx