Campaign - the stages you need to work through to complete this unit

Campaign
You need to keep detailed notes of all your ideas, plans, decisions and records of meetings you attend as well as anything you produce and any documentation you create while producing it.

There are four stages you need to complete and have evidence for either in your folders or on your blogs.

1. Research into three campaigns on the same or different topic. (Keep records, copies, downloads, blog entries in which you give your views on them ; the ideas that you thought of while examining these campaigns

2. Prepare and plan a campaign: you need two aims/objectives that you will test in your campaign materials and evaluation.
Decide who your target audience is going to be. Keep a record of your ideas (on your blogs or in your folders) on the campaign topic that you are going to prepare and briefly explain why you decided on your particular campaign and not another campaign that you might have done instead.

Identify the costs of your campaign: computer, pens, paper, software, glue, Internet access, etc.

Create a time-line which has dates for the preparation, planning, conducting and evaluating your campaing. In your blogs show awareness of the deadline (time constraints) that you have set yourself to produce your campaign. Use your time-line to see where you are. Again, keep a diary of your decisions, changes of mind and keep hold of drafts, as these will help show the process of your preparation and planning.

3. Produce the materials and conduct your campaign
Create the poster and also use it for a post on your blogsite with added written information with a couple of websites added for the audience’s further information). Place your poster where your target audience is going to be! Your blogsite is another place for your audience to see your poster with further information. Make sure that your post has a catchy title so GOOGLE will help your audience find it on the Web.

Create a three-four question questionnaire on your campaign materials and ask people about your poster. (Three-four questions).Think where is best to display it. Our College notice board? A doctor’s surgery, a public library, a particular notice board, as a handout in a school, etc.? Have you included your blogsite address in your poster?

4. Evaluate your campaign
You should be evaluating your work throughout your research, planning and preparation and production of campaign materials.
Consider and write about the following:

• Did you meet your deadline to begin your campaign?

• How long did you run the campaign for? ( A week or a fortnight?)

• Has your campaign met your stated objectives ( how, or if not, why?)

• Consider your target audiences’ responses to your poster, blog-post.

• What did the target audience consider to be effective about your campaign poster or blog post?

• What do your think is effective about your poster, etc. What is not?

• What would you do next time to refine your campaign?

• What have you learned from researching, preparing, planning and conducting a campaign?

See the time line on the class blog for an example of how to set one of these out and judge whether you have met your deadline for your campaign.

Campaign - what you must cover in your blogs or porfolio folders

You need to keep detailed notes of all your ideas, plans, decisions and records of meetings you attend as well as anything you produce and any documentation you create while producing it.

Keep all your work in either blog or portfolio folder form.

You will be assessed on:
LO1: your investigations into the nature and purpose of campaigns
LO2: the planning of your campaign
LO3: the documentation of the running of your campaign
LO4: the monitering and review process of your campaign.

On completion of all your work for this unit you will be given two marks: Mark A and Mark B.

Mark A will be awarded on the basis of your Blog/Portfolio Folder and Mark B will be awarded on the basis of your teachers' observation of how you worked. The two marks will be added together for your final mark for this unit.

How to get the highest grades for the Campaign unit

For working smarter!


To get the highest marks for the Learning Objectives for this unit you need to:


Learning Objective 1
Understand the nature and purpose of campaigns.

• You need to undertake a well-focused and wide-ranging investigation which produces a good quantity of relevant material. (Research at least three campaigns).
• Then compare the nature and purposes of campaigns, giving a wide range of examples. (12-15 marks)

Learning Objective 2:
Be able to prepare a campaign

• You should generate inventive ideas and explore them thoughtfully.
• Show a disciplined approach to the planning process with clear awareness of time constraints.
• Produce substantial and well detailed documentation.
• Demonstrate efficiency in gathering resources.

Produce imaginative campaign materials to a good standard. (in a least two forms of media.) (15-20 marks)


Learning Objective 3:
Be able to conduct a campaign

• You need to manages or contribute to the management of a campaign efficiently, fulfilling objectives and working effectively within time contraints.
• You should always collaborate positively with others.
• Only need very occasional support and guidance.  (12-15)
  

Learning Objective 4:
Be able to moniter the preparation and conduct of a campaign

• You should monitor your progress throughout the development and management of your campaign with regularity and care. (Comment on it  progress on your blogs.)
• Make consistent use of the results of your work to refine ideas and outcomes, showing good understanding of your work's strengths and weaknessess. (That is, constantly evaluating your work).  (8-10 marks)

Remember these grades are from Band 3, the top grading band to aspire to. They fall from there.

The time-line from research to launching your campaigns

Click on the image to enlarge

Here's a great example of an anti-smoking campaign aimed at young people - UP2You

The Up2You Campaign by the Public Health Agency

Notice how they thought of their target audience and how the campaign was spread across different media: for instance, teenage magazines, the website with its post cards, a TV ad, poster, etc.

Notice also the importance that the Public Health Agency attach to what the target audience thought of their campaign in the comments evaluating the campaign.

Other helpful examples
http://smokefree.nhs.uk/ scroll down to the resources link if you get the first page by error. There are lots of campaigns here with resources attached.

For an older target audience take a look at this campaign against smoking by "Aspire" from Health Scotland.
Aspire poster advert

Anti-bullying campaign
YWCA anti bullying campaign

Campaign: early research into three campaigns

For this topic can work alone or in pairs or threes. However, you still need to keep an individual record of your research and work in hard copy and/or on your blogs.

Use your blogs to make diary-like entries which reveal what you are doing at every stage in this topic. We will create a time-line which will lead up to the launch-date of your own campaigns, next week. People who produce professional campaigns do this so they can meet deadlines.

When it the time comes to produce your own campaign you may choose to do a campaign in any area. However, it might save you time to create a campaign on work you have already done for Record and Artefact: the play you produced or the act for the CD cover you researched and made earlier.

For the early, research part of Campaign you need to examine at least three campaigns by different organisations. Your topic may be the same, i.e. the launch of a singer or band's single/CD or live performance.

Use the mini booklet to help you with organising and commenting on your research for your report on three other campaigns.