Scene: investigation into creative and media employment roles and opportunities in London

Scenes Learning Objective 1: understand the range and types of creative activity in a chosen region.

To achieve band 3 (the highest grade):
 you will need to carry out a wide-ranging and well-focused investigation into creative and media activity in London.

You should provide a well-organised and thorough summary of creative and media activities in London with detailed evidence and well labelled examples. You should aim to use predictable and less predictable examples.

Example activities -
Create an A3 sized collage of the various types of creative and media activities available in London for 16-19s. If the images do not fully explain themselves, label them so that they are clear. You should find images from the Internet or from newspapers and magazines. You could later make a jpeg out of your work and upload the result on your blog.

For 'detailed evidence' you could make a few profiles of some of the activities on that you highlighted in your collages on your blogs or on A4 paper. For example, you could give the activity's locations, costs including discounts, ease of access for the disabled, travel costs, etc.. This will add the detail about these creative media activities that you need to get the higher grade.

Scene's Learning objective 2 calls for a brief investigation into employment roles and requirements in London.

 To get the highest band 3 grade you will need to:

Undertake a wide-ranging and well-focused investigation into opportunities for employment in the creative and media in London.

 Provide a well-organised summary of a range of jobs in the creative and media sector in London with substantial and detailed information of both the expected and less predictable examples.

 how detailed knowledge of the qualifications needed for the type of jobs available.

Example activity
As if for a newspaper or a magazine create a top 20 or top 30 creative and media employment opportunities list with brief examples of:

• the creative or media job
• the skills and qualifications needed to get this job
• its likely income. 

This could be presented as a chart with three boxes, etc.

See the accompanying post for the link to the Guardian's job page for Creative and Media.

Research link for job opportunities in Creative and Media in London

Click here for the link

For Scene: Create a Creative Media Guide for 16-19s on The South Bank

Your printed guide should be between four and six pages ( six sides if in columns). Depending on your skills you could produce this from the brochure feature in Apple's Pages, Fireworks, Adobe Photoshop, or any application on the Macs that enables you to produce a professional looking guide.

This is writing to inform, and it should inform your 16-19 year old audiences of creative media activities and events on London's South Bank. You will not be able to state everything so select the five or six activities and venues 16-19s would like to visit most.

The Guide's Features - you need a catchy title
Your guide's writing style
Ensure that this will appeal to your target audience. Imitate the style and tone of other guides who try to attract this audience.
The images in your guide
Examine how similar guides use images and graphics to gain their audience's attention and aim to do the same for your guide.
Your guide's tone
Consider the tone you want to create with your guide. Will it be fun, with bright colours and images or would it be better with a calm, relaxing tone?
The content (activities/venues) in your guide
You will need a select a varied number of activities/events. In your guide select what you think is most important to inform your target audience about: it could be issues such as the time of year, cost, availability, enjoyment, risks, and, if you need them, mini reviews, etc.

Remember that your 16-19 target audience should influence every decision you make!

Now
Carry out some audience research for pages of your guide by conducting a "Poll".

Post a few pages of your guide on your Blogs so your classmates and others from the Internet can judge the effectiveness of your work.
Add the Poll Gadget to your Blogs so others can vote on the effectiveness of your guide for 16-19 year olds. Ask a question or two on whether your guide would appeal to its target audience. Invite comments on your blog on what people like about your guide -or how it could be improved.

Photos of the London South Bank Visit for Scene from 25th of November 2009

Click on the images to enlarge

SCENE: The South Bank Visit and Attractions for 16-19s

Click on the map to enlarge

Keep an eye out for the dates of festivals and for special deals/offers. Collect the attractions' leaflets and ask what they do to attract the 16-19 year olds audience.

Bring a camera or camera mobile phone to record your day!

Here's a couple of links for finding out about creative media venues:

http://www.southbanklondon.com/page/whatson/

http://www.spoonfed.co.uk/london/area/southbank-75/

Bring a bag or knapsack to collect leaflets on the trip. Pick up more of the attractions leaflets than you need as you can share them with your classmates.

We will meet outside Burgerking at Charing Cross before 10.30 A.M. A regular meeting point during the day on the hour will be outside the British Film Institute ( The BFI).

Remember to post your research on what is going on in your local area on your blogs. I'm checking and noticing that some of you have either not posted it or have not posted enough. Be careful here as this will affect your grade for this unit. You will need this research for making comparisons later on when you evaluate your four page booklets on The South Bank's attractions for 16-19 year-olds.

New Unit: Scene - this means all of the creative and media activities for 16-19 year olds in your area

Task One:  research

Find a copy of your local newspaper or go to its website, i.e. News Shopper, and find out how for the last week how you would access ( cost, transport, times, audiences) the following activities in your area:

1. The screening of a film

2. An art exhibition

3 A play or theatrical performance

4 A live music performance

Post what you have found out on your blog.

Now cast your net wider and find out what there is in your area for the 16-19 age range

Research

Study the "What's on" section of local newspapers and magazines and focus on the 16-19 age range.

Look on the internet for local arts organisations that may promote activities for 16-19 years olds.

Make a list of major venues in your area and visit them, asking for information about upcoming shows, exhibitions, performances, presentations. (Again, for 16-19 year olds)

Go to places where public information is available such as on public notice boards and at public libraries or tourist information centres. Make enquiries about leaflets and flyers.

Talk to people who earn their living by being creative and about where they present their work.

Don't forget this College. What's going on here on both campuses. Consult the drama art and music departments. ( It fits in well with the target audience age range!)

From Creative and Media , the student textbook, page 15

Create blog posts from your research

 

Task 2

Carry out a survey into opportunities for employment in the creative media in your local area.

 

Investigate employment roles and requirements in your local area for creative media. Give a detailed, organised summary of expected and less predictable examples. Add to your summary the qualifications needed for the type of jobs available.