How to get the highest grades for the Campaign unit

For working smarter!


To get the highest marks for the Learning Objectives for this unit you need to:


Learning Objective 1
Understand the nature and purpose of campaigns.

• You need to undertake a well-focused and wide-ranging investigation which produces a good quantity of relevant material. (Research at least three campaigns).
• Then compare the nature and purposes of campaigns, giving a wide range of examples. (12-15 marks)

Learning Objective 2:
Be able to prepare a campaign

• You should generate inventive ideas and explore them thoughtfully.
• Show a disciplined approach to the planning process with clear awareness of time constraints.
• Produce substantial and well detailed documentation.
• Demonstrate efficiency in gathering resources.

Produce imaginative campaign materials to a good standard. (in a least two forms of media.) (15-20 marks)


Learning Objective 3:
Be able to conduct a campaign

• You need to manages or contribute to the management of a campaign efficiently, fulfilling objectives and working effectively within time contraints.
• You should always collaborate positively with others.
• Only need very occasional support and guidance.  (12-15)
  

Learning Objective 4:
Be able to moniter the preparation and conduct of a campaign

• You should monitor your progress throughout the development and management of your campaign with regularity and care. (Comment on it  progress on your blogs.)
• Make consistent use of the results of your work to refine ideas and outcomes, showing good understanding of your work's strengths and weaknessess. (That is, constantly evaluating your work).  (8-10 marks)

Remember these grades are from Band 3, the top grading band to aspire to. They fall from there.

The time-line from research to launching your campaigns

Click on the image to enlarge

Here's a great example of an anti-smoking campaign aimed at young people - UP2You

The Up2You Campaign by the Public Health Agency

Notice how they thought of their target audience and how the campaign was spread across different media: for instance, teenage magazines, the website with its post cards, a TV ad, poster, etc.

Notice also the importance that the Public Health Agency attach to what the target audience thought of their campaign in the comments evaluating the campaign.

Other helpful examples
http://smokefree.nhs.uk/ scroll down to the resources link if you get the first page by error. There are lots of campaigns here with resources attached.

For an older target audience take a look at this campaign against smoking by "Aspire" from Health Scotland.
Aspire poster advert

Anti-bullying campaign
YWCA anti bullying campaign

Campaign: early research into three campaigns

For this topic can work alone or in pairs or threes. However, you still need to keep an individual record of your research and work in hard copy and/or on your blogs.

Use your blogs to make diary-like entries which reveal what you are doing at every stage in this topic. We will create a time-line which will lead up to the launch-date of your own campaigns, next week. People who produce professional campaigns do this so they can meet deadlines.

When it the time comes to produce your own campaign you may choose to do a campaign in any area. However, it might save you time to create a campaign on work you have already done for Record and Artefact: the play you produced or the act for the CD cover you researched and made earlier.

For the early, research part of Campaign you need to examine at least three campaigns by different organisations. Your topic may be the same, i.e. the launch of a singer or band's single/CD or live performance.

Use the mini booklet to help you with organising and commenting on your research for your report on three other campaigns.

Evaluation for Scene - your 16-19 old leaflet and the work that led upto it

You need to write an evaluation for your work on Scene.

Cover the following in your evaluation:

1. Briefly explain the research that you carried out for Creative and Media on London's South Bank.
2. Explain how you tried in your leaflet to reach your 16-19 year old target audience through language, images, choices of fonts, layout, etc.
3. Consider the effectiveness of your choices of software, and the process of designing and producing your leaflet.
4. Examine the results of the poll/surveys on your blog sites to evaluate the effectiveness of your leaflets by people of your age.
5. Consider what you would have done differently if you were to carry out this task again. ( For instance, further research, a different layout, another design programme, setting yourself smarter targets for work in class, etc.)

We will finish this work on the first week back in the New Year.

For Scene: Create a Creative Media Guide for 16-19s on The South Bank

Your printed guide should be between four and six pages ( six sides if in columns). Depending on your skills you could produce this from the brochure feature in Apple's Pages, Fireworks, Adobe Photoshop, or any application on the Macs that enables you to produce a professional looking guide.

This is writing to inform, and it should inform your 16-19 year old audiences of creative media activities and events on London's South Bank. You will not be able to state everything so select the five or six activities and venues 16-19s would like to visit most.

The Guide's Features - you need a catchy title
Your guide's writing style
Ensure that this will appeal to your target audience. Imitate the style and tone of other guides who try to attract this audience.
The images in your guide
Examine how similar guides use images and graphics to gain their audience's attention and aim to do the same for your guide.
Your guide's tone
Consider the tone you want to create with your guide. Will it be fun, with bright colours and images or would it be better with a calm, relaxing tone?
The content (activities/venues) in your guide
You will need a select a varied number of activities/events. In your guide select what you think is most important to inform your target audience about: it could be issues such as the time of year, cost, availability, enjoyment, risks, and, if you need them, mini reviews, etc.

Remember that your 16-19 target audience should influence every decision you make!

Now
Carry out some audience research for pages of your guide by conducting a "Poll".

Post a few pages of your guide on your Blogs so your classmates and others from the Internet can judge the effectiveness of your work.
Add the Poll Gadget to your Blogs so others can vote on the effectiveness of your guide for 16-19 year olds. Ask a question or two on whether your guide would appeal to its target audience. Invite comments on your blog on what people like about your guide -or how it could be improved.

Photos of the London South Bank Visit for Scene from 25th of November 2009

Click on the images to enlarge