Campaign
You need to keep detailed notes of all your ideas, plans, decisions and records of meetings you attend as well as anything you produce and any documentation you create while producing it.
There are four stages you need to complete and have evidence for either in your folders or on your blogs.
1. Research into three campaigns on the same or different topic. (Keep records, copies, downloads, blog entries in which you give your views on them ; the ideas that you thought of while examining these campaigns
2. Prepare and plan a campaign: you need two aims/objectives that you will test in your campaign materials and evaluation.
Decide who your target audience is going to be. Keep a record of your ideas (on your blogs or in your folders) on the campaign topic that you are going to prepare and briefly explain why you decided on your particular campaign and not another campaign that you might have done instead.
Identify the costs of your campaign: computer, pens, paper, software, glue, Internet access, etc.
Create a time-line which has dates for the preparation, planning, conducting and evaluating your campaing. In your blogs show awareness of the deadline (time constraints) that you have set yourself to produce your campaign. Use your time-line to see where you are. Again, keep a diary of your decisions, changes of mind and keep hold of drafts, as these will help show the process of your preparation and planning.
3. Produce the materials and conduct your campaign
Create the poster and also use it for a post on your blogsite with added written information with a couple of websites added for the audience’s further information). Place your poster where your target audience is going to be! Your blogsite is another place for your audience to see your poster with further information. Make sure that your post has a catchy title so GOOGLE will help your audience find it on the Web.
Create a three-four question questionnaire on your campaign materials and ask people about your poster. (Three-four questions).Think where is best to display it. Our College notice board? A doctor’s surgery, a public library, a particular notice board, as a handout in a school, etc.? Have you included your blogsite address in your poster?
4. Evaluate your campaign
You should be evaluating your work throughout your research, planning and preparation and production of campaign materials.
Consider and write about the following:
• Did you meet your deadline to begin your campaign?
• How long did you run the campaign for? ( A week or a fortnight?)
• Has your campaign met your stated objectives ( how, or if not, why?)
• Consider your target audiences’ responses to your poster, blog-post.
• What did the target audience consider to be effective about your campaign poster or blog post?
• What do your think is effective about your poster, etc. What is not?
• What would you do next time to refine your campaign?
• What have you learned from researching, preparing, planning and conducting a campaign?
See the time line on the class blog for an example of how to set one of these out and judge whether you have met your deadline for your campaign.
