The time-line from research to launching your campaigns

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Here's a great example of an anti-smoking campaign aimed at young people - UP2You

The Up2You Campaign by the Public Health Agency

Notice how they thought of their target audience and how the campaign was spread across different media: for instance, teenage magazines, the website with its post cards, a TV ad, poster, etc.

Notice also the importance that the Public Health Agency attach to what the target audience thought of their campaign in the comments evaluating the campaign.

Other helpful examples
http://smokefree.nhs.uk/ scroll down to the resources link if you get the first page by error. There are lots of campaigns here with resources attached.

For an older target audience take a look at this campaign against smoking by "Aspire" from Health Scotland.
Aspire poster advert

Anti-bullying campaign
YWCA anti bullying campaign

Campaign: early research into three campaigns

For this topic can work alone or in pairs or threes. However, you still need to keep an individual record of your research and work in hard copy and/or on your blogs.

Use your blogs to make diary-like entries which reveal what you are doing at every stage in this topic. We will create a time-line which will lead up to the launch-date of your own campaigns, next week. People who produce professional campaigns do this so they can meet deadlines.

When it the time comes to produce your own campaign you may choose to do a campaign in any area. However, it might save you time to create a campaign on work you have already done for Record and Artefact: the play you produced or the act for the CD cover you researched and made earlier.

For the early, research part of Campaign you need to examine at least three campaigns by different organisations. Your topic may be the same, i.e. the launch of a singer or band's single/CD or live performance.

Use the mini booklet to help you with organising and commenting on your research for your report on three other campaigns.