Friday 11 December 2009

Evaluation for Scene - your 16-19 old leaflet and the work that led upto it

You need to write an evaluation for your work on Scene.

Cover the following in your evaluation:

  1. Briefly explain the research that you carried out for Creative and Media on London's South Bank.
  2. Explain how you tried in your leaflet to reach your 16-19 year old target audience through language, images, choices of fonts, layout, etc.
  3. Consider the effectiveness of your choices of software, and the process of designing and producing your leaflet.
  4. Examine the results of the poll/surveys on your blog sites to evaluate the effectiveness of your leaflets by people of your age.
  5. Consider what you would have done differently if you were to carry out this task again. ( For instance, further research, a different layout, another design programme, setting yourself smarter targets for work in class, etc.)
We will finish this work on the first week back in the New Year.

Friday 4 December 2009

For Scene: Create a Creative Media Guide for 16-19s on The South Bank

Your printed guide should be between four and six pages ( six sides if in columns). Depending on your skills you could produce this from the brochure feature in Apple's Pages, Fireworks, Adobe Photoshop, or any application on the Macs that enables you to produce a professional looking guide.

This is writing to inform, and it should inform your 16-19 year old audiences of creative media activities and events on London's South Bank. You will not be able to state everything so select the five or six activities and venues 16-19s would like to visit most.

The Guide's Features - you need a catchy title
Your guide's writing style
Ensure that this will appeal to your target audience. Imitate the style and tone of other guides who try to attract this audience.
The images in your guide
Examine how similar guides use images and graphics to gain their audience's attention and aim to do the same for your guide.
Your guide's tone
Consider the tone you want to create with your guide. Will it be fun, with bright colours and images or would it be better with a calm, relaxing tone?
The content (activities/venues) in your guide
You will need a select a varied number of activities/events. In your guide select what you think is most important to inform your target audience about: it could be issues such as the time of year, cost, availability, enjoyment, risks, and, if you need them, mini reviews, etc.

Remember that your 16-19 target audience should influence every decision you make!

Now
Carry out some audience research for pages of your guide by conducting a "Poll".

Post a few pages of your guide on your Blogs so your classmates and others from the Internet can judge the effectiveness of your work.
Add the Poll Gadget to your Blogs so others can vote on the effectiveness of your guide for 16-19 year olds. Ask a question or two on whether your guide would appeal to its target audience. Invite comments on your blog on what people like about your guide -or how it could be improved.