Your printed guide should be
between four and six pages ( six sides if in columns). Depending on your skills you could produce this from the brochure feature in Apple's Pages, Fireworks, Adobe Photoshop, or any application on the Macs that enables you to produce a professional looking guide.
This is writing to inform, and it should
inform your 16-19 year old audiences of creative media activities and events on London's South Bank. You will not be able to state everything so select the
five or six activities and venues 16-19s would like to visit most.
The Guide's Features - you need a catchy title
Your guide's writing style
Ensure that this will appeal to your target audience. Imitate the style and tone of other guides who try to attract this audience.
The images in your guide
Examine how similar guides use images and graphics to gain their audience's attention and aim to do the same for your guide.
Your guide's tone
Consider the tone you want to create with your guide. Will it be fun, with bright colours and images or would it be better with a calm, relaxing tone?
The content (activities/venues) in your guide
You will need a select a
varied number of activities/events. In your guide
select what you think is most important to inform your target audience about: it could be
issues such as the time of year, cost, availability, enjoyment, risks, and, if you need them, mini reviews, etc.
Remember that your 16-19 target audience should influence every decision you make!
Now
Carry out some audience research for pages of your guide by conducting a "Poll".
Post a few pages of your guide on your Blogs so your classmates and others from the Internet can judge the effectiveness of your work.
Add the Poll Gadget to your Blogs so others can vote on the effectiveness of your guide for 16-19 year olds. Ask a question or two on whether your guide would appeal to its target audience. Invite comments on your blog on what people like about your guide -or how it could be improved.
